Wold Top Brewery use Mirri Katz posters to promote new 4 bottle gift pack

Wold Top Brewery use Mirri Katz posters
to promote new 4 bottle gift pack

Award winning micro brewery Wold Top Brewery is a family run business based in the Yorkshire countryside. Wold Top Brewery was founded almost 10 years ago and has built up an enviable reputation for using traditional methods to produce award winning beers that combine the characteristics of the Yorkshire Wolds and the East Coast.

Wold Top Brewery beers are sold at the brewery, online and at a number of pubs, hotels and restaurants in cask and bottle form. Wold Top Brewery has produced a metallic poster to promote the launch of its new 4 bottle beer pack made from MirriNor material. www.mirrinor.co.uk

Gill Mellor, joint owner of Wold Top Brewery commented “These posters were really handy for us and as they were digitally printed it meant we could have a small order printed and re-print if we run out. We put the posters up at the Brewery and gave them to a few of our pubs and retail locations. It’s fantastic that the posters are metallic as they match the new packaging and communicates the quality beer message perfectly”.

The Mirri Katz poster was printed digitally on an AGFA Anapurna UV Flatbed machine with 4 Colour, plus white ink. The posters were printed A2 and were metallic on one side.

Mirri Katz is a joint venture between Mirri and The Katz Group. This new metallic substrate is available in three large format sizes 1040 x 1550, 1190 x 1350 and 1240 x 1840mm. The product standard weight is 935gsm/1600mic. Mirri Katz is available laminated one or both sides with a high quality metallic film and in either gold or silver as standard. Bespoke colours and sizes are available and subject to a minimum order making.

The artwork was created using the Color-Logic process system which allowed Wold Top to incorporate an intricate design with a high quality gold effect.

The Process Metallic Color System™ by Color-Logic is a patent pending technology which empowers its users to create and print striking special effect designs. To find out more about Color-Logic go to www.color-logic.com

Richard Gillgrass Managing Director of Celloglas and Mirri commented “ Point of sale is a key market sector for Mirri. Mirri Katz is designed especially for this market place, with no need for further mounting, the Mirri Katz board can be printed and used straight away”.

Packaging innovations