Spectacular digitally-printed invitation produced for Specsavers Midsummer Ball

Spectacular digitally-printed invitation
produced for Specsavers Midsummer Ball

Global eyecare brand Specsavers hosted its annual midsummer ball on 24 July 2010. The theme this year was the hit TV show Strictly Come Dancing. The black-tie event was called Strictly Specsavers and included celebrity guest, former Strictly judge Arlene Phillips.

This dazzling event had 350 guests and a sparkly metallic invitation. Craig Le Lerre, Head of Artwork and Design at Specsavers,identified a purple Mirri Silk material and found that with guidance from Mirri, a division of Celloglas, and digital printer Image Evolution, a short run digitally printed invitation could be produced with spectacular results.

Andy Kirby, Operations Manager at Mirri, said: ‘Working together with Image Evolution, the production method we used has produced a fantastic result with minimum material waste. We started with Mirri H purple, a Sapphire coating was then applied, and Image Evolution digitally printed white to the metallic side and 4 colour to the reverse with their HP Indigo 5500 press*. A silk laminate and spot UV varnish was then applied by Celloglas on the print finishing side.’ *with installed white ink printing capabilities

The result was a metallic invitation with a decadent feel and sparkly stars where the spot UV varnish brings back the shine of the metallic Mirri material.

Gary Mitchell, Sales Director of Image Evolution, said: ‘We are really excited about having the ability to produce high-quality short-run invitations on a premium material such as Mirri. We can also personalise invitations with text and images or both.’

Craig Le Lerre said: ‘The invitation looks exactly how we wanted and everyone is very happy with it – especially as it is digitally printed, you wouldn't know.’

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