Nouveau lashes produce special limited edition packaging run for Royal Wedding with Celloglas and Mirri

Nouveau lashes produce special limited edition packaging
run for Royal Wedding with Celloglas and Mirri

 

Nouveau Lashes has released a set of limited edition Mink Strip Lashes, promoted as ‘ The Royal Lash,’ fit for a princess.

The Nouveau Lashes royal wedding limited edition run is to be sold through salons and trained beauty technicians. The pack has a royal blue Mirri sleeve, a bespoke Cellotouch finish, plus a gloss spot UV pattern.

This bespoke combination of finishes produces a wonderful metallic effect that is soft to touch with a glistening contrast, created through the use of gloss spot UV.

Nouveau Lashes have launched a range of strip lashes to run alongside their individual lash treatment giving their technicians more earning potential, but thought it would be a great idea to bring an even more luxurious Mink lash in time for the royal wedding.

John McNiff Creative Director at Nouveau Lashes commented “Weddings are a very popular buying occasion for the beauty industry and lashes are certainly high up on the priority list when it comes to beauty. The royal wedding between Prince William and Kate Middleton is a perfect opportunity for us to promote to this marketplace and raise the profile of our premium strip lashes”.

John added “ We wanted to create a premium feel, with a look that suggests royalty and luxury, and are very happy with the result that Celloglas and Mirri have achieved”.

Richard Gillgrass, Managing Director of Celloglas and Mirri commented “ We are delighted to be using our innovative skills in print finishing and metallic substrates in a project marking such a happy occasion”.

 

Esquire 2011