Mirri Make an Impact at Packaging Innovations 2016

Mirri  Make an Impact at Packaging Innovations 2016

On 14th & 15th September, Mirri exhibited at Packaging Innovations 2016 at Olympia London.

The Mirri stand had many visitors from the packaging and POS sectors, as well as designers and brands. New products on display included Mirri Blanco (white board with a subtle shimmer) and our Mirri ‘Wow’ boxes, which look like ordinary brown cardboard boxes from the outside but which are lined with Mirri on the inside for a luxurious unboxing experience!

Mirri Lens was also featured and, as always, Mirri Sparkle attracted a lot of attention! Visitors were able to ask our team first-hand about our Mirri Bespoke offering, which allows customers to order Mirri in a variety of weights and sizes to suit their requirements.

Our striking stand backdrop was printed on Mirri Holographic Rainbow, on our in-house large-format Roland DG printer. Designed by The Bigger Boat, the inspiration came from the circles on the Mirri logo. The circles became a graphic language used throughout the artwork to communicate Mirri techniques and to show how Mirri interacts with print. At the stand, we gave away a Mirri poster which was litho printed on Mirri Holographic Rainbow paper, and leaflets which were printed on Mirri Pak for HP Indigo.

If you’d like a trial of your packaging design printed on Mirri on our in-house Roland DG printer, please contact us. We hope to see you at Packaging Innovations 2017, where we’ll be exhibiting as part of Luxury Packaging for the first time!

 TBB