Mirri - A Division of Celloglas Exhibition Review / Packaging Innovations London 2015

Mirri - A Division of Celloglas
Exhibition Review / Packaging Innovations London 2015

Mirri - a division of Celloglas exhibited at the Packaging Innovations Show at London Olympia. We were on stand F11 from the 16th to the 17th of September. Mirri displayed a range of design ideas to inspire creatives to use Mirri.

Mirri showcased a number of innovative new products including Mirri Sparkle and MirriEco Ag. Mirri Sparkle is a new product that offers a distinctive 'glitter' texture that sparkles in the light. The high quality silver metallic film can be laminated to a premium paper for rigid boxes or white backed folding box-board for cartons and POS from 200gsm to 700um to create a quality material with an eye catching finish. The surface of the film is UV litho printable and is also suitable for other print finishing options.

Mirri Sparkle is already receiving interest from cosmetics packaging, gift packaging and POS markets. Mirri Sparkle offers high visual impact on the shelf, encouraging consumers to engage and interact with the products. Mirri Sparkle was used for the creation of 500,000 Ghost perfume gift sets, over 5 different fragrances. The boxes were manufactured by Falconer. 

Click here to order a sample.

Also featured on the stand was MirriEco Ag. MirriEco Ag is a direct metallised high quality board. This sustainable alternative is recyclable and repulpable, (PTS –method RH 21/97). MirriEco Ag is a repulpable mono product that can be placed in recycling waste. The metallic layer is then dispersed during the de-inking process.

Click here to order a sample.

Golden tickets were given to contacts on the stand that wanted to see their packaging design on a Mirri substrate. Mirri has a in-house proofing service which provides a digital print mock up on Mirri. 

Celloglas also launched a new Digital Spot and Digital Emboss HD trade service with a Scodix installation at their Leicester site. Click here for more details. 

Mirri swatches and pop out box samples were also given out at the show that were printed on Mirri Sparkle, MirriEco Ag, Mirri Bespoke and Mirri Holographic.

If you have any questions about products featured at the show please email marketing@celloglas.co.uk or call 0118 9167300.

 Yoni Alter show