Mirri – A Division of Celloglas Sponsor POPAI Awards 2012

Mirri - A Division of Celloglas
Sponsor POPAI awards 2012

Mirri are very proud to announce sponsorship of the POPAI Awards for the second year running. Mirri have been a member of the Point of Purchase Advertising International (POPAI) for a number of years.

POPAI is the only not-for-profit trade association exclusively dedicated to serving the interests of all those involved in retail marketing. With local offices covering 40 countries and more than 1,700 members worldwide.

POPAI exists to promote excellence in the retail marketing industry all through the year and the POPAI Awards reflect this excellence. Entries are judged by a distinguished panel of industry professionals using criteria based on the effectiveness of the displays in increasing sales, securing retail placements and working strategically to position the brand at the point-of-purchase.

The awards will be presented at a glittering ceremony in London on the 23rd of October.

Richard Gillgrass Managing Director commented “ Mirri - A Divison of Celloglas is delighted to be sponsoring the POPAI Awards 2012. The point of sale sector is a key market for Mirri. As it is an Olympic and Jubilee year, we are looking forward to seeing highly innovative entries at the awards night”.

Esquire 2011