Connexions Norfolk appeal to a young audience with eye catching Mirri cover

Connexions Norfolk appeal to a young
audience with eye catching Mirri cover

Connexions Norfolk is a government organisation and part of Norfolk County Council with 6 centres across the county. Connexions Norfolk focuses on providing information, advice and guidance for young people aged 13 - 19.

Connexion Norfolk’s communications team produced a 16 part booklet designed to be picked up by young people at the local centres and kept as a useful reference covering subjects such as health, money, education, housing and young peoples rights. Designer Luke Taylor commented “ The brief was to create a booklet which would appeal to young people. We choose Mirri Purple Silk as it matches the Connexions brand colours and its bright look and soft feel made it stand out”. Luke added “ The booklets were produced in March this year and we have almost run out because they have been so popular”.

The 10,000 books were finished with a silver foil. Inside the fold out pages were printed on recycled double coated fine paper product from Arctic papers.

The 220mm by 100mm booklet was printed and produced by Gallpen Press Ltd. Jane Carter from Gallpen Press commented “ We managed to produce a really innovative booklet and still remain within budget, which is great”. Jane added, “We love working with Mirri and have used it for a number of projects, from report and accounts covers to booklets like this one”.

Mirri Graffiti insert